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Xiao, Shufeng 교수

by bizhufseng posted Oct 12, 2016

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Simon Shufeng Xiao is an Assistant Professor of International Business & Strategy at the College of Business Administration of Hankuk University of Foreign Studies (HUFS) in Seoul, Korea. He received his PhD in International Business from Korea University Business School, Korea University. His research interests center on emerging multinational enterprises, institutional theory in strategic management, cross-cultural management, and foreign subsidiary management in emerging markets, with a particular focus on China. His research has appeared in the Journal of International Management, International Journal of Human Resource Management, among others.

Homepage :http://hufs.ac.kr/user/bizsxiao/index.action

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e-mail bizsxiao@hufs.ac.kr
연락처 02-2173-8892
학력 PhD in International Business, Korea University Business School
경력 및 활동 2012 - Current Assistant Professor of International Business, Hankuk University of Foreign Studies
2010 - 2011 Assistant Professor of Global Business, Namseoul University
연구관심분야 Emerging multinational enterprises, Institutional theory in strategic management, Foreign subsidiary management in emerging markets with a particular focus on China, Cross-cultural Management
주요논문 “Internationalization and Performance of Firms in China: Moderating Effects of Governance Structure and the Degree of Centralized Control,” with Insik Jeong, Jon Jungbien Moon, Chris Changwha Chung and Jaiho Chung, Journal of International Management, 2013, 19(2), 118-137 (SSCI)

“Is Global Orientation Really Beneficial? An Exploratory Study of Chinese Manufacturers in International Markets,” with Insik Jeong, Journal of Korea Research Society for Customs, 2012, 13(4), 375-393.

“Work Values, Job Satisfaction and Organizational Commitment in China,” with Fabian Jintae Froese, International Journal of Human Resource Management, 2012, 23(10), 2144-2162 (SSCI)

“The Effect of Product-Harm Crisis Situations on Firms’ Response Strategies: Evidences from China Market,” with Xiaoyu Wang and Zhiliang Wang, Journal of Korea Research Society for Customs, 2012, 13(2), 311-323.

“An Empirical Study of Product Strategy in International Markets,” with Insik Jeong and Eunmi Kim, Journal of Marketing Studies, 2011, 19(4), 111-133

“The Nike of China? - Li Ning,” with Insik Jeong and Mengmeng Wang, The Way to Enterprise Administration (2), 2010, 113-142, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries

“Going Global with a Locally Fostered Brand- Orion Confectionery,” with Insik Jeong and Mengmeng Wang, The Way to Enterprise Administration (2), 2010, 143-168, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries

“The Impact on Consumer Evaluations of Foreign Products in China with Export Competitive Perspective- Focus on Korean Products,” with Insik Jeong and Chunsu Lee, Journal of Korea Research Society for Customs, 2009, 10(4), 535-555

“Product Strategy of Korean Exporters in China,” with Insik Jeong, International Business Review, 2009, 13(3), 151-172

“Marketing Standardization in International Market: An Empirical Study of Performance Implications,” with Insik Jeong and Jounghee Byun, Journal of Marketing Studies, 2009, 11(1), 87-114

“The Influence of Consumer Ethnocentrism and Animosity on Purchasing Motives of Young Chinese Consumers of Foreign Brands: The Moderating Role of Brand Image,” with Jangrho Lee, Insik Jeong and Miok Kim, Journal of Trade, 2009, 34(5), 43-74

“Carrefour’s Chameleon Strategy in China,” with Insik Jeong, The Way to Enterprise Administration (2), 2009, 373-411, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries

“The Dark Horse in Chinese Automotive Industry- Cherry,” with Insik Jeong, The Way to Enterprise Administration (2), 2009, 337-371, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries

“Consumer Attitude towards Global Brands: The Perspective of Chinese Consumers,” with Insik Jeong, International Business Review, 2008, 12(1), 1-28

“Cyworld’s Market Participation and Strategies in China,” with Insik Jeong, The Way to Enterprise Administration (1), 2008, 257-286, The Institute for Business Research and Education at Korea University & The Federation of Korean Industries

“Brand-Name Localization Strategy in China,” with Insik Jeong, Journal of Marketing Studies, 2007, 15(3), 25-48

"An exploratory study of consumer preferences for foreign products in the food industry"
학술대회 발표논문 “Internationalization and Performance of Firms in China: Moderating Effects of the Governance Structure and the Government-Firm Relationship,” with Insik Jeong, Jon Jungbien Moon, Chris Changwha Chung and Jaiho Chung, presented at the 2011 Korean Academy of International Business Annual Academic Conference, Seoul, Korea (This paper was nominated for the Best Conference Paper Award).

“International Diversification of Emerging Economy Firms,” with Insik Jeong, Jon Jungbien Moon, Chris Changwha Chung and Jaiho Chung, presented at the 2011 Academy of International Business Annual Conference, Nagoya, Japan.

“An Empirical Examination of International Orientation in Chinese Manufacturing Firms,” with Insik Jeong, presented at the 2010 Annual Meeting of the Korean Academic Society of Business Administration, Korea.

“The Impact of International Orientation on Firm Performance: Evidence from Chinese Firms,” with Insik Jeong, presented at the 2010 Global Business Conference of Northeast Asia, Qingdao, China.

“The Influence of Consumer Ethnocentrism and Animosity on Purchasing Motives of Young Chinese Consumers for Foreign Brands: The moderating Role of Country Image and Brand Image,” with Jangrho Lee, Insik Jeong and Miok Kim, presented at the 2009 Annual Meeting of the Korean Academic Society of Business Administration, Korea.

“Internationalization of Korean Branding in Global Market,” with Insik Jeong and Eunmi Kim, presented at the 2009 Annual Meeting of the Korean Academic Society of Business Administration, Korea.

“The Impact of Corporate versus Country Image on Consumer Evaluations of Foreign Products in China,” with Jangrho Lee, Insik Jeong and Chunsu Lee, presented at the 2008 Global Marketing Conference, Shanghai, China.

“Work Values, Job Satisfaction and Organizational Commitment in China,” with Fabian Jintae Froese, presented at the 2008 Academy of International Business Annual Conference, Milan, Italy (This paper was selected for publication in the Best Paper Proceedings).

“The Influence of Global Orientation on New Product Performance,” with Insik Jeong and Jounghee Byun, presented at the 2008 Annual Meeting of the Korean Academic Society of Business Administration, Jeju, Korea.

An exploratory study of consumer preferences for foreign products in the food industry

한몽경상학회

2012-05-04



How do price and brand matter for purchasing foreign products in emerging markets?

한몽경상학회

2012-10-26



How do status seeking and price-sensitivity seeking matter for consumers in emerging markets to pursue global brands?

한몽경상학회

International (5 Countries) Conference of 2013 Spring FTA Retrospect/Prospect and Strategic Cooperation of Korea-Mongolia and East-Central Asian Countries Proceedings

2013-05-10



DO WE REALLY KNOW WHAT DRIVES CHINESE CONSUMERS TO PURCHASE GLOBAL BRANDS? A CULTURE-BASED VIEW

한몽경상학회

The 48th KoreaㆍMongolia International Conference: he Economic Growth Strategy with Korea, Mongolia, East & Central Asian Countries

2013-11-15



HOW MUCH DOES PRODUCT-HARM CRISIS MATTER TO OVERALL SATISFACTION WITH THE SUPPLIERS?

한몽경상학회

The 48th KoreaㆍMongolia International Conference: he Economic Growth Strategy with Korea, Mongolia, East & Central Asian Countries

2013-11-15



Exploring the Effect of Word-of-Mouth on Brand Preference: What We Really Know and What We Don’t

Academy of Global Small Business Network, Namseoul Institute of Business and Economy, and Namseoul Institute of International Trade

2014 International Conference: Cross-Cultural Conference of Current Business Issues-Global Economic Cooperation in North-East Asia

2014-01-14



What Drives Consumer Ethnocentrism and Consumer Animosity? An Exploratory Study in an Emerging Economy

Korea. Mongolia Economics & Business Association, Ulaanbaatar University, and Namseoul Institute of Business and Economy

2014 The 50th International Conference of Korea. Mongolia Economics & Business Association: On the Direction of Deregulation Policy for the Economic Cooperation between Korea and Mongolia

2014-07-10



Why Should Emerging Market Multinationals Diversity Internationally?

Academy of Global Small Business Network, and Namseoul Institute of Business and Economy

2014 International Conference Summer: Cross-Cultural Conference of East-Asia Business Issues

2014-08-12



What drives internationalization of emerging market firms?

한몽경상학회

Proceesings at the 53rd 2015 international Conference

2015-07-15



Does consumer ethnocentrism really matter for consumers in emerging markets to evaluate global brands?

Academy of Global Small Business Network(AGBN), Namseoul Institute of Business and Economy(NIBE)

Proceesings at the 2015 International Conference Summer-Cross-cultural Conference of Current Business issues: Global economic cooperation in North-East Asia

2015-08-11



How does brand image matter in emerging markets? Towards an integrative perspective

Academy of Global Small Business Network(AGBN), Namseoul Institute of Business and Economy(NIBE)

Proceesings at the 2015 International Conference Summer-Cross-cultural Conference of Current Business issues: Global economic cooperation in North-East Asia

2015-08-11
수상경력 2011 Best Paper Award, Korea Academy of International Business
2009 Chinese Government Award for Outstanding Students Abroad, China Scholarship Council
2008 The Best Paper Proceedings Award, AIB Annual Conference
학회 주요 활동 Ad hoc Reviewer for Journal of International Management, International Journal of Human Resource Management, and Asia Marketing Journal.
정렬순서 4

  1. 김광호 교수

  2. 류용규 교수

  3. 박병일 교수

  4. Xiao, Shufeng 교수

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