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한국외대 경영대학·경영대학원 교수진
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정상욱 교수

by admin posted Feb 25, 2017

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e-mail sanguk.jung@hufs.ac.kr
연락처 02-2173-3201 (연구실 교수회관 607호)
학력 PhD, Marketing, University of Iowa, 2012
MA, Statistics, Columbia University of New York, 2007
BA, Business Administration, Seoul National University, 1998
경력 및 활동 2014-present Assistant Professor of Marketing, HUFS
2012-2014 Assistant Professor of Marketing, University of Auckland
연구관심분야 Marketing Analytics, Social Network, Social Influence, Mobile Apps, Mobile/Online Gaming(MMORPG), Social Media, Empirical Generalization, Online Auction, Culture & Consumers, Business History, and Weather Marketing, Big Data
주요논문 - Seo, Y., and Jung, S. “Beyond solitary play in computer games: the social practices of eSports”, Journal of Consumer Culture, forthcoming.

- Jung, S., John Zhu, and Thomas Gruca (2016), "Meta-analysis of correlations between market share and other brand performance metrics in FMCG markets," Journal of Business Research, 69, 5901-5908.

- Park, B., and Jung, S. (2016), "Literature review on the contributions of inward FDI to host country development: Meta-analyses," International Journal of Multinational Corporation Strategy, 1(2), 155-177.

- Park, J., and Jung, S. (2016) "Growth history and survival strategies of SK Hynix," The Review of Business History, 31(2), 5-32.

- Ko, D., Seo, Y., and Jung, S. (2015), “The Influence of cultural congruence on perceived risk and trust in online-purchase decisions: processing fluency as a mediator,” Marketing Letters, 26(3),377-390.

- Park, J., Kang, S., and Jung, S. (2015), "Growth history and future vision of SK Telecom,” The Review of Business History, 30(3), 5-33.

- Jung, Sang-Uk (2015), “Can brand equity explain excess loyalty?” Asia Marketing Journal, 17(1), 27-39.

- Jung, S., Thomas Gruca, and Lopo Rego (2010), “Excess loyalty in CPG markets: a comprehensive examination”, Journal of Empirical Generalisations in Marketing Science, 14(1), 1-13.

-Identifying High Value Customers in a Network: Network Structure Versus Social Network, Global Business Research Journals, Asia-Pacific Conference on Global Business, Economics, Finance and Banking, 2015-07-19

-Valuing Customers in a Network, City University of Hong Kong, China Marketing International Conference Proceeding, 2015-07-24

- Bae, Y., Michelle Hough, and Jung, S. "Assessing the Link between a Public University’s Brand-Building Activities
and Alumni Gift-Giving,' Marketing Management Journal, forthcoming
Working Paper - "Identifying High Value Customers in a Network: Individual Characteristics Versus Social Influence," Sang-Uk Jung, Qin Zhang, and Gary J. Russell, under review at Journal of Marketing Research.

- "Assessing the Link between Athletic Success, Academic Prestige and Alumni Giving," under review at Economics Letters.

-"Do Product Domains Influence Dynamics of Friendship Networks and Purchase Behaviors?" under review at Marketing Science.

- "Understanding Demand Dynamics in Online Auction Markets," Paolo Goes, Sang-Uk Jung, and Arvind Tripathi.

- "Does the Consumer's Prior Experience with a Product Influence Information Selection and Distortion?" under review at Psychologia.

- "Consumer Segmentation in Weather Attitude and Sensitivity," Sangkil Moon, Jae Hwan Kwon, and Sang-Uk Jung, under review at Journal of Marketing.
정렬순서 50

  1. 간형식 교수

  2. 고동우 교수

  3. 김문용 교수

  4. 박지혜 교수

  5. 정상욱 교수

  6. 채명수 교수

  7. Hurt, Michael 교수

  8. Shrestha Dipendra Lal 교수

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