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한국외대 경영대학·경영대학원 교수진
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정상욱 교수

by admin posted Feb 25, 2017

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e-mail sanguk.jung@hufs.ac.kr
연락처 02-2173-3201 (연구실 교수회관 607호)
학력 PhD, Marketing, University of Iowa, 2012
MA, Statistics, Columbia University of New York, 2007
BA, Business Administration, Seoul National University, 1998
경력 및 활동 2014-present Associate Professor of Marketing, HUFS
2012-2014 Assistant Professor of Marketing, University of Auckland
연구관심분야 Big Data Analytics, Text Analytics, Social Media, Social Network"
Selected Publication - Ryan Choi, Taewan Kim, and Sang-Uk Jung (2018), "Sustainable Decision Making for a Retailer’s Store Brand Product," Sustainability.

- Sangkil Moon, Jaehwan Kwon, and Sang-Uk Jung (2017), “The Impact of Individual Differences in Weather Sensitivity on Weather-Related Purchase Intentions,” International Journal of Market Research.

- Yuri Seo and Sang-Uk Jung (2016), “Beyond Solitary Play in Computer Games: the Social Practices of eSports,” Journal of Consumer Culture.

- Sang-Uk Jung, John Zhu and Thomas Gruca (2016) "Meta-analysis of correlations between market share and other brand performance metrics in FMCG markets," Journal of Business Research.

- Younghan Bae, Michelle Hough, and Sang-Uk Jung (2016), "Assessing the Link between a Public University’s Brand-Building Activities and Alumni Gift-Giving," Marketing Management Journal.

- Dongwoo Ko, Yuri Seo, and Sang-Uk Jung (2015), “Examining the Effect of Cultural Congruence, Processing Fluency, and Uncertainty Avoidance in Online Purchase Decisions in the U.S. and Korea,” Marketing Letters.

- Sang-Uk Jung, Thomas Gruca, and Lopo Rego (2010), “Excess Loyalty in CPG Markets: A Comprehensive Examination,” Journal of Empirical Generalisations in Marketing Science.
Working Paper - "Identifying High Value Customers in a Network: Individual Characteristics Versus Social Influence," Sang-Uk Jung, Qin Zhang, and Gary J. Russell, under review at Marketing Letters.

- "Do Product Domains Influence Dynamics of Friendship Networks and Purchase Behaviors?" under review at Marketing Science.

- "Understanding Demand Dynamics in Online Auction Markets," Paolo Goes, Sang-Uk Jung, and Arvind Tripathi.

- "Neighborhood Effect in Charitable Giving," Sang-Uk Jung and Qin Zhang
정렬순서 50

  1. 간형식 교수

  2. 고동우 교수

  3. 김문용 교수

  4. 박지혜 교수

  5. 정상욱 교수

  6. 채명수 교수

  7. Shrestha Dipendra Lal 교수

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