본문 바로가기 사이트 메뉴 바로가기 주메뉴 바로가기
한국외대 경영대학·경영대학원 교수진
마케팅
마케팅

고동우 교수

by admin posted Feb 25, 2017

3e87a852920e6da7af4103a936971472.png


Extra Form
e-mail dko@hufs.ac.kr
연락처 02-2173- (연구실)
학력 Ph.D, Marketing, University of Iowa
MS, Hospitality and Tourism Management, Purdue University
BS, Management and Economics, Aomori Public University
경력 및 활동 2016 - Present Assistant Professor of Marketing at Hankuk University of Foreign Studies
2013 - 2015 Assistant Professor of Marketing at University of Pittsburgh at Greensburg
연구관심분야 Consumer Behavior (Price, Information Processing, Healthcare)
주요논문 - Kwon, J., Seo, Y., and Ko, D. (2016), "The ES-IF Matching(Entity-Symbolic Versus Incremental-Functional) Model," Journal of Advertising, 1- 13. (SSCI)

- Ko, D., Seo, Y., and Jung, S. (2015), “The Influence of Cultural Congruence on Perceived Risk and Trust in Online-Purchase Decisions: Processing Fluency as a Mediator,” Marketing Letters, 26(3),377-390.(SSCI)

- Kim, H., Ko, D., and Jung, S. (2015), "What Do You Want to Eat for Your Dinner? Consumers' Restaurant Choice and Marketing Strategy," Journal of Global Business Research, 27(2), 1-10.

- Han, J, Ko, D., and Urmie, J.M. "The role of satisfaction and switching costs in Medicare Part D (SSCI)




학술대회 발표논문

- Annual Research Meeting, Academy Health(2016, Boston), Medicare Beneficiaries' Non-switching Behavior and Social Exclusion."

- Global Fashion Management Conference (2015, Florence, Italy), “Targeting ‘Right’ Luxury Brand Messages to ‘Right’ Consumers : New Insights from the Implicit Self-Theories.”

- Academy of Business Research (2015, New Orleans, L), “Medicare Beneficiaries’Non-switching Behavior and Social Exclusion.”

- Society for Consumer Psychology (2014, Miami, FL), “What Drives Individual Purchase Decisions in a Network: Consumer Motivation Approach.”

- EMAC, KSMS & GAMMA Joint Symposium (2013, Istanbul, Turkey), “ The Influence of Cultural Congruence on Perceived Risk and Trust in Online-Purchase Decision: Processing Fluency as a Mediator.”
학회 주요 활동 - AcademyHealth
- Association for Consumer Research
- Society for Consumer Psychology
- American Marketing Association
정렬순서 13

  1. 간형식 교수

  2. 고동우 교수

  3. 김문용 교수

  4. 박지혜 교수

  5. 정상욱 교수

  6. 채명수 교수

  7. Hurt, Michael 교수

  8. Shrestha Dipendra Lal 교수

Board Pagination Prev 1 Next
/ 1