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한국외대 경영대학·경영대학원 교수진
마케팅

윤원주 교수

by admin posted Apr 02, 2019

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윤원주 교수는 2014 텍사스A&M 대학교에서 마케팅 (마케팅전략, 계량마케팅) 전공으로 경영학 박사학위를 받은 5년간 미국 미시간주 오클랜드대학교 경영대학에서 조교수로 재직했다. 2019 1학기부터 한국외국어대학교 경영대학, 경영대학원 마케팅전공 교수로 재직중이다. 연구분야는 마케팅전략, 위기관리, 신제품개발 혁신, 헬스, 브랜딩 등이며 관련된 연구들을 Journal of Marketing, Marketing Letters, Marketing Science Institute Working Paper Series 학술지에 출판하였다.

Extra Form
e-mail wyun@hufs.ac.kr
연락처 +82-2-2173-8805 / 2nd Faculty Research Bd #205
학력 Texas A&M University, USA
Ph.D., Marketing, August 2014
 - Dissertation: “Essays on Product Recalls, New Product Preannouncements, and Shareholder Value”
 - Co-Chair: Venkatesh Shankar, Yan Liu

Northwestern University, USA
M.S., Integrated Marketing Communications, December 2008

Hanyang University, Korea
B.A., Advertising & PR, August 2006

Tokai University, Japan
JASSO Exchange Student, April 2005 – February 2006
경력 및 활동 Assistant Professor of Marketing, March 2019 – Present
College of Business, Graduate School of Business
Hankuk University of Foreign Studies (HUFS), Seoul, South Korea

Assistant Professor of Marketing, August 2014 – January 2019
School of Business Administration
Oakland University, Rochester, MI, USA

Instructor, Teaching Assistant, and Research Assistant, August 2009 – August 2014
Texas A&M University, College Station, TX, USA

Research Assistant, January 2009 – August 2009
The Forum for People Performance
Northwestern University, Evanston, IL, USA

Research Assistant, June 2008 – August 2008
Media Management Center
Northwestern University, Evanston, IL, USA
연구관심분야 Marketing Strategy, Crisis Management, Innovation, Well-being and Health, Branding
주요논문 Nicole Hanson and “Wonjoo Yun” (2018), “Should “big food” Companies Introduce Healthier Options? The Effect of New Product Announcements on Shareholder Value,” Marketing Letters, 29(1), 1-12 (Lead Article).

Yan Liu, Venkatesh Shankar, and “Wonjoo Yun” (2017), “Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value,” Journal of Marketing, 81(5), 30-48.

Yan Liu, Venkatesh Shankar, and “Wonjoo Yun” (2017), “Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value,” Marketing Science Institute (MSI) Working Paper Series, 17-121.
수상경력 Summer Research Fellowship, Oakland University (2018)
Department-list Target Journal Award, Oakland University (2018)
Fellow, Retail’s Academic Symposium, National Retail Foundation (2017)
Premier-list Target Journal Award, Oakland University (2017)
Summer Research Fellowship, Oakland University (2017)
Summer Research Fellowship, Oakland University (2016)
Summer Research Fellowship, Oakland University (2015)
Fellow, 47th AMA-Sheth Foundation, University of Washington (2012)
Fellow, 30th Annual Marketing Doctoral Symposium, University of Houston (2012)
Regent’s Fellowship, Texas A&M University (2009 – 2014)
Mays Doctoral Fellowship, Texas A&M University (2009 – 2014)
Robert E. “Buck” Buchanan Award, Northwestern University (2008)
Overseas Graduate Fellowship, Hanyang University (2007-2009)
JASSO Scholarship, Japan Student Services Organization, MEXT (2005 – 2006)
Second Place, 24th Japanese Speech Contest, Tokai University (2005)
Second Place, 6th Hyundai Motor Marketing Forum, Hyundai Motor Co. (2005)
People of Week, Hanyang University (2005)
Academic Scholarship, Hanyang University (2004)
Academic Scholarship, Hanyang University (2001)
Academic Scholarship, Hanyang University (2000)
학회 주요 활동 American Marketing Association
Marketing Science Institute
INFORMS Marketing Science
기타 <TEACHING EXPERIENCES>
“At Hankuk University of Foreign Studies (2019-Present)”
 - Marketing Management

“At Oakland University (2014-2018)”
 - Marketing Strategy
 - Marketing Analytics
 - Principles of Marketing

“At Texas A&M University (2013)”
 - Innovation and Product Management

<SERVICE EXPERIENCES>
“At Oakland University”
SBA Distinguished Service Award Committee Chair (2018)
OU Senate Library Committee (2017-2018)
OU Graduate Council (2017-2018)
SBA Distinguished Service Award Committee (2017)
Management (Legal and Ethical Studies) Faculty Search Committee (2017)
Marketing Faculty Search Committee (2016)
Business Day Marketing Faculty Representative (2016)
Marketing Faculty Search Committee (2015)
Marketing Major Assessment (2015-2018)
SBA Computer Advising Committee (2015-2016)
Co-Faculty Advisor for Society of American Marketing Association OU Chapter (2014-2016)
Library Liaison for Marketing Area (2014-2018)
정렬순서 41

  1. 손동현 교수

  2. 송인정 교수

  3. 안재형 교수

  4. 양재완 교수

  5. 유태영 교수

  6. 윤원주 교수

  7. 이경윤 교수

  8. 이순희 교수

  9. 이주헌 교수

  10. 이창준 교수

  11. 강명재 교수

  12. 정상욱 교수

  13. 조남신 교수

  14. 조준서 교수

  15. 채명수 교수

  16. 최병철 교수

  17. 김성재 교수

  18. 송일 교수

  19. 이명호 교수

  20. 이종욱 교수

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